We also have other acquaintances with whom we spend less time. They are people with whom we have some affinity and trust but at a lower level than our strong ties. We can call them our weak ties.

While it is natural that we pend time a lot of time with people with whom we have greater similarity, we shouldn’t ignore the impact that it has on our perception of reality. Since our strong ties have views and opinions that are similar to ours, they will interpret all the things that happen in their life in more or less the same way that we do. Therefore, when we exchange or share opinions with our strong ties, we are seldom sharing or exchanging new ways of thinking. By sharing opinions with strong ties, we are merely reinforcing what we already believe as being the right way to interpret events in our lives. In such a setting, social media becomes an information cocoon, meaning that it merely serves for clustering together people with similar ways of thinking.

Weak ties on the other hand have much less in common with us. Sharing views with them will therefore lead to us being aware of new ways of thinking. In my view this is precisely where social media can be useful. Social media offers the possibility to maintain a lot of weak ties without spending too much effort in maintaining them. By being able to maintain a lot more weak ties that we could traditionally, social media give us the possibility to add diversity to our thinking. It can be used to escape information cocoons. In this regard, using social media to strengthen relationships that are already of strong nature is counterproductive.

Another implication of this concept is that high profile social media users such as top bloggers, gurus, celebrities, etc. should not be followed too much on social media. These people already have strong presence in traditional media and their views are highly promoted. Sticking too much to what these people say will have the same effect than sticking only with close friends and family members: we will be exposed to the same perspective of reality whether watching TV or reading blogs.

The real benefit from social media comes from the possibility to explore different paths of thought with little expenses. When using social media, if people follow what is already in the mainstream media, then little gains will come from this new communication platform.

In order to make sure of whether such statements are true or false, I had the idea of looking at patenting trends in the US for the last 5 years. I wanted to see what was the proportion of patents registered in the US that were owned and invented by American firms and inventors. The results are shown in the following chart:

The red line shows the proportion of patents for which at least one of the inventors resides in the US. As we can see over the years, there is a decreasing proportion of patents that are invented by American inventors. The blue line shows the proportion of patents that are owned by firms located in the US. Again, there is a downward trend even if the curve is not as steep as in the case of inventors.

The chart shows that while American firms are producing more or less the same proportion of patents, American inventors, on the other hand, are being involved in the production of an increasingly lower proportion of patents. This can happen if a) American firms are increasingly getting patents done by foreign inventors and/or b) foreign firms who used to hire American high-skill labor are relying on foreign high-skill labor. It would appear here that the so-called switch from manufacturing to high technology isn’t really happening.

Facebook

The main advantage offered by Facebook is in the possibility of sharing pictures and status updates with friends and acquaintances. Most of these Facebook friends come from our immediate social environment. In other words, they are people with whom we can have face-to-face interaction and with whom with would have contact even if Facebook didn’t exist. In other words, Facebook doesn’t offer the possibility of receiving information that would otherwise be impossible to receive.

Of course, sharing and commenting news on Facebook means that we have to put less effort to let a lot of friends know what we think of a particular issue. However, if everyone of our friends share links and comment news at the same rate, we will be plagued with information overload. In such a scenario, the information that will be noticed by all and that will be recognized as a credible source will be the one posted by the initial source of news, namely traditional media. In such scenarios, Facebook converges with traditional media. Or worse, it becomes a source of narcissistic shouting, meaning that all that every single user cares of is getting his own view broadcast to as many people as possible without paying much attention to other users’ views.

Now, the fact that not everyone shares or comments news at the same rate might seem to indicate that information overload will not occur in practice. Everyone has an activist Facebook friend who comments vigorously on news. Naturally, his voice will be more present in his friends’ walls. But then, by being an activist, he’s just acting as another journalist in traditional media. He’s just another source of news among many available sources of news out there. What Facebook offers here is the possibility for an activist to reach a lot of people without having to spend great sums in terms of broadcasting techniques. Maybe the content created by an activist is not as professional or polished as the content created by a professional journalist, but the information dissemination role played by both of them is very similar. Again, if Facebook is all that social media can be, the reality of what can be accomplished through social media is far from what was initially promised.

Twitter

Compared to Facebook, Twitter offers a slightly different communication model. Here, connections are week, meaning that there’s no need for mutual agreement between two people for them to be connected. In fact, connections can be one way, meaning that when one person follows another person, the former will be exposed to all the messages created by the latter. Obviously, those who have a lot of followers will be more influential and their opinions will be hurt by a larger proportion of users. But who are these influential and highly followed people? A quick look at the top followed Twitter accounts will shows that they are all celebrities. In other words, these are all people who already have a strong presence in traditional media. The single instance of a Twitter-made celebrity has still to come. Therefore, Twitter fails in giving the opportunity to promote discussions that are different from those that are already taking place in traditional media. Again, there seems to be convergence between Twitter and traditional media.

Conclusions

Some would argue that the Arab Spring is an example of how social media can lead to change. It is possible that in the case of authoritarian regimes, the use of social media leads to being exposed to views that are contrary to what state television shows. Social media becomes an alternate space where people can freely express their thought, which eventually leads to people realizing that they were not alone in seeing thing in the way they see them. However, if social media did really offer a new sense of reality to people who lived in those countries, maybe it was because state controlled media (the equivalent of traditional media in free society) in those countries did not do the effort of having a presence in social media. In other words, they have neglected the importance of convergence between traditional media and social media.

When it comes to having a strong presence in social media, the fact is that institutions dispose of greater resources to allocate than ordinary people. Institutions can hire professional social media optimization experts to make sure that they play a more central role in social networks. The same way they use resources to create content in traditional media, they can use resources to create more content and better quality content in social media. Also, the fact that they are already known as ‘reliable’ source of information gives them extra credit in social media. If the Internet displaces TV, main broadcasting corporation will have to switch resources from TV to  Internet content creation and promotion. And if both sources of information coexist, the natural convergence described above will lead to the obsolescence of social media as an alternative source of information.

As we can see markets have generally “favored” technology as NASDAQ fell by much less than Dow Jones and the S&P. Looking at the biggest tech and oil companies, we can see that investors have rushed towards Apple but that Exxon Mobil has done very much like Dow Jones and S&P in terms of drop in stock value.

Technological innovation leads to increased productivity. And guess what, and increase in productivity is one way to get out of a debt crisis recession. In fact, producing more goods and services means having a higher GDP. And as the GDP grows, a smaller proportion of it is associated to the country’s debt. Could it means that markets are doing the right thing by moving capital to sectors that promise boosts in productivity?

Retailing 101

Retailers make money by buying large quantities of an item and by selling each unit individually at a higher price. The general principle behind this is that of economies of scale: the more we build of something, the cheaper will be every single unit’s production cost. The difference between the price at which each item is sold and the price at which each item is bought will constitutes the retailer’s profit margin.

However, buying large stocks of a product comes at a price. First, large sums of money are needed to purchase the items. Also, a warehouse where products will be stocked is required for which rent will be paid. Of course, if the warehouse is owned by the retailer, the cost of storing the items is equal to what could be collected by renting the warehouse. The retailer must therefore be very good at correctly forecasting demand for the item. Since forecasting is not an exact science, the retailer will always buy less or more of a good than what the real demand will be. In the case where actual demand is more than what was forecast, the retailer will pay a higher price than it could have if his forecast was equal to the actual demand. In the case where actual demand is less than what was forecast, the retailer will be left with overstock which, if not sold, will contribute to the decrease of profit margin.

This is where group buying comes in. Group buying uses the Internet as a tool for synchronizing consumers who are willing to buy the same product. This can be viewed as an attempt to have a better forecast of demand. The point with group buying is that it acts as a retailer for the account of a group of consumers who are interested in purchasing the same product. In that way, demand is generated for people who would otherwise not be willing to buy that product at a regular retailer price. In other words, where retailers fail in forecasting demand and ultimately fail to offer the optimum price to the consumers, group buying helps in reaching those customers. Ultimately, retailers become irrelevant since demand for all products can be synchronized in one place where all consumers will shop in group.

The problem with group buying

Well, all this is very nice, but the realities of our physical world will soon or later make its presence felt. The first issue with group buying is that of delay. If producers have to wait until the group buying service comes with the right number of actual demand, then consumers will have to wait until production is finished and until shipments arrive. Here, retailers that will be able to predict demand with more or less accuracy will have an edge over group buying services since they have products ready on the counter. Since for most products, consumers are not willing to wait indefinite amount of time before they can enjoy their purchases, group buying services will only be able to generate slightly more demand than that is already forecast by retailers. Consequently, resource savings resulting from such demand will be negligible and eventually unattractive to the final consumer. Moreover, retailers can use the public information provided by group buying services (i.e. information about prices and quantities on demand side) to readjust their own prices and therefore disrupt the expected return from the group buying service

Another issue with group buying is one that is more real and connected with current services. If you take a look at the deals on group buying websites, you will notice that most of them are services such as spas or restaurants. Yet, services are known to be difficult to put a price tag on since the producer and the retailer are the same person. What is the difference between one therapist and another? You can only know if you try both. And again, someone else who tries those same two therapists will have a different opinion than yours. Also, services are not always subject to economies of scale. A therapist will not be cheaper if asked to perform her work on twenty customers rather than one. In fact, in the case of twenty consecutive customers, the last ones will most probably have a less relaxing experience than the first ones. Then, how can we say that demand coming from a group of  customers for the same service will lead to a better price for everyone?

Finally, there is an argument for group buying that claims that the service can be used by new businesses to advertise their product or services and gain exposure on the market. Well, this argument would be true only if there was an infinite number of business that were opening every year in every city. But this is rarely the case. How many new restaurants and spas open every year in a city? Not enough to cover a deal for every day of the year. In other words, the deals that will be displayed on group buying service will not always be real deals motivated by the need to gain exposure. Rather, they could be regular prices advertised as money saving deals with the hope of luring consumers.

Group buying in reality

If group buying has so much drawbacks, then how-come they’re making money? One way to answer this question is in the peer pressure and scarcity illusion that it creates. When a site is believed to offer good prices because it aggregates demand from other consumers like us, there is a feeling that what will be bought there will have a better price tag. Moreover, when we go on a website and see that there are 50 people getting a deal and that there are only 20 places left, we get a feeling that we need to act quickly before the deal is over.

The other reason for group buying services to exist is that they can act as advertisers. As I claimed above, the price of services cannot be compared from one retailer to another. Again, group buying will give the illusion of saving through group demand. In reality, the site is a place where people will freely go without thinking that it is only advertising, but by thinking that there could be a good deal.

Besides the difference between provinces, the proportion of those who start a company versus those who have the intention is constant between provinces. More or less, only half of those who have the intention of starting a company actually do it.

Being active in the academic spheres, one thing I noticed in young graduates is that many who dream about starting a company never do it because they think it is too risky. Whether this perceived risk has anything to do with reality is something that can be debated. For instance, the above table shows that a very high percentage of people own a business compared to the percentage of those who have the intention. In Quebec, a province where 6.9% of people have the intention of starting a company, 5.1% of people own their business. That’s close to 3/4 of people who succeed in running a business. It appear that unless entrepreneurs starve to death while trying to start a business, they will eventually succeed even if it takes a few failed attempts.

Many would therefore argue that those who are not willing to take risks aren’t real entrepreneurs and therefore we shouldn’t worry about them. However, the decrease in entrepreneurial intention is a real phenomenon and given the importance that entrepreneurship plays in society, it is something that needs to be thought of. And given the fact that we live in an advanced country in an era of knowledge economy, young university graduates are among those who form the most important pool of entrepreneurs.

It is popular belief among young graduates that starting a business is risky when they have contracted a relatively high student-debt after years of studying. Indeed, their first goal after graduation is to clear their student-loan by entering the job market. Being exposed to successful entrepreneurs in seminars and conferences doesn’t seem to change this perception as many students believe that a large proportion of entrepreneurs have failed for every one who succeeds.

In my view, what needs to be done to overcome the decreasing attractiveness of entrepreneurship is to send a message that society is willing to share risks with young entrepreneurs. Of course, this doesn’t mean that angel investors or VCs should invest in projects that don’t seem realistic or financially attractive. Rather, it is the role of support centers that have to be enlarged. More power should be given to these institution so they can do a better job of recruiting and supporting young graduates who are willing to start businesses.

Being an entrepreneur is not easy. And starting a company isn’t any easier. Having gone through the contest, I have to say that support centers such as the HEC Entrepreneurship Center are a necessity for entrepreneurs. When I think of myself before I stepped in their office for the first time, I realize how far I was from having a chance to succeed. Of course, having the entrepreneur profile is a must. However, having everything that it takes to succeed as an entrepreneur is not something most are born with.

Throughout the contest, we have the privilege of having a coach. In my case, I have the opportunity to be mentored by Lydia Bukkfalvi. What is so effective in this way of doing is that someone who has immense experience with startups is following us closely and challenging some of our crazy ideas…and as you know, entrepreneurs can have some really crazy ideas. Having access to this kind of support is just priceless.

Here a few pics of the reception.

Funny thing: S&P performance isn’t doing as good as NASDAQ. For the last 15 year, S&P value doubled while NASDAQ is worth 2.3 times more! So a dollar invested in technology would have returned more, even if taking into account the big crash of 2000. Even more impressive, if we look at charts after 2005:

We can see that NASDAQ is the only index that represents any gains. S&P performance is actually negative meaning that traditional big companies represent a loss for investors.

I guess it’s about time we recognize the importance of technology in our economy. Public policies and industrial trends should be aligned with the broader goal of developing technological capabilities. Public policies such as the promotion of science and technology, investment in research projects, tax returns for entrepreneurs would be very helpful for developing technological strength of our economy. Industry managers should also switch focus to more collaborative and open environments is also a must for building competitive networks and clusters.